Both of the concepts Zara and Bershka belongs to the leading retailer in the
world market Inditex. Inditex group develops eight independent concepts: Zara,
Kiddy's Class, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and
Zara Home. Almost 65% of Inditex group sales are generated from Zara chain. At
the moment Zara is present in 63 countries with network of 992 stores in
privileged locations of major cities. Zara is in step with society, dressing
the ideas, trends and tastes that society itself has developed. That is the key
to its success among people, cultures and generations that, despite their
differences, all share a special feeling for fashion.
Bershka was created in 1998 as a new store and fashion concept from Inditex,
aimed at a younger target market. It now has 434 stores in 24 countries.
Bershka is the fastest growing concept of Inditex after Zara. Bershka is a
meeting point of street fashion, music and art. It presents the newest fashion
trends for attractive prices.
‚After the renovation and extension of shopping centre Spice, we find it one of
the best and most attractive shopping centres in Riga for consumers. Based on
this the decision to open Zara and Bershka was confirmed‘, says Rimantas
Perveneckas, Apranga Group general manager.
Apranga group operates 67 stores chain in the Baltics: 47 of them in Lithuania,
17 in Latvia, 3 in Estonia. The retail turnover in Latvia in 2006 totalled LVL
14.3 million (EUR 20.5 million), or 46.4% more than in 2005. By the end of 2006
Apranga Group operated 15 stores chain with the total area of 7.9 thousand sq.
m. in Latvia. Apranga Group plans 8 new openings in Riga in 2007. This would
increase the total area of the Apranga Group chain up to 13.5 thousand sq. m.
The plan for 2007 is to increase the retail turnover up to LTL 105 million, or
by 45% comparing to 2006 in Latvia. By the end of March the opening of one more
Inditex concept store - Pull and Bear - is foreseen in shopping centre Spice.
The new opening will be operated by Apranga group as well.
Apranga Group is owned by the concern MG Baltic.
Rimantas Perveneckas
General Manager
+370 5 2390801
