APRANGA proceedes expanding to regional centers
The Lithuanian and Baltic leader of clothing retail APRANGA Group
opens a shop for the whole family APRANGA covering an area of 512
sq. m. in Marijampolė on December 15. It is the eighteenth shop of
APRANGA Group in the Baltic states opened within the year 2006.
“One of the trends of expansion of the APRANGA Group for the coming
two years is establishment of shops of the APRANGA chain focused on
the economic segment in regional centers. We aim to be present beyond
largest cities because the purchasing power has also grown considerably
in regions over the past years. We also feel the increasing flow of
the customers from the regions at our largest cities. Therefore the
strategy to expand faster in the regional centers was taken,” says
the Group’s marketing director Irma Marcinkiene.
APRANGA are clothing stores intended for entire family, which offer
garments manufactured by largest European companies and a broad variety
of Lithuanian production. A particular focus is made on production and
expansion of own trademarks, which allow better satisfaction of
clients’ needs also the better price offers. Today the company
manufactures production under own trademarks in Italy, Poland, Lithuania
and Far East. The production is available at APRANGA shops only.
APRANGA Group operates a chain of 65 shops in the Baltic States: 47
in Lithuania, 15 in Latvia and 3 in Estonia.
Turnover of retail chain of APRANGA group in eleven month, 2006 was LTL
267.3 million (EUR 77.4), or 48.5% more than in corresponding period
last year.
The company is owned by the MG Baltic concern.
Irma Marcinkiene
APRANGA Group marketing director
Tel. +370 5 2390802.
